Ibotta built an email personalization program with SendGrid in their corner
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Ibotta is a premier destination for rewarded shopping on mobile, promising a “Life Rewarded” for consumers making everyday purchases online, in mobile apps, and at retail stores. With 23 million downloads in the United States, Ibotta has paid out $250 million in cash rewards to its users.
As a B2C mobile app with offers across multiple verticals, Ibotta strives to provide customers with recommendations that are personalized to that user’s interests and communication preferences. By partnering with SendGrid, Ibotta can focus on building its email personalization program while SendGrid’s experts help ensure Ibotta maintains a healthy email program.
“For Ibotta, SendGrid is more than just an email vendor–our SendGrid team is more of an extension of Ibotta’s own marketing automation team. They are the deliverability experts that can help us scale our email communication program with the rapid growth of our user base.”