Nudgemail reminders always arrive with Twilio SendGrid


Nudgemail is an email-based reminder service and task management system that allows users to use the service free of charge. Nudgemail is based entirely in email and does not require any special downloads, apps, or plugins; users simply send an email containing a date or time (for example or and their message is sent back to them at the exact time that they specified.

Co-founded in 2010 by Jeremy Toeman, Nudgemail was created to solve a universal problem of staying on top of important emails without having to create complicated rules or learn any new systems.

“We ultimately want to help people organize every part of their digital workflow.”

Jeremy Toeman Co-Founder


It’s imperative that Nudgemail deliver flawless email management. “User expectations for email are set to ‘Immediate.’ Email reminders cannot get lost, or be delayed,” says Jeremy. Nudgemail needs to be fast and consistent when recognizing commands, setting reminders, and changing preferences. In addition to reliability requirements, Nudgemail didn’t want to build an email system from the ground up. They needed a solution that could “hit the ground running” and that required minimal management. The Nudgemail team needed to grow their business without micromanaging email.



Nudgemail required integration with two of Twilio SendGrid’s APIs to accommodate both sides of its service – outgoing email through the Web API and incoming mail via the Parse API. The integration was a relatively painless process. The Nudgemail service effectively lies atop Twilio SendGrid’s platform, which works behind the scenes and ensures emails are successfully delivered.


Nudgemail now uses SendGrid for all of its incoming and outgoing mail to its users and has achieved the following results:

  • Easy and manageable APIs

Through the Web API which enables developers to manage emails lists for bounces, unsubscribes, spam reports and more allows for an increase control over messages. Also the Parse API, which removes attachments from emails and stores them at a special URL creating increased control without increased workload.

  • Saving valuable time

Employees do not have to spend any hands-on time managing transaction email delivery. With Twilio SendGrid’s reliable delivery system that is able to offer the right combinations of speed, scalability, and price, Nudgemail is able to allocate time and attention elsewhere.

“For our small team, a third-party email management and delivery system made the most sense. We did a good amount of research, but ultimately, Twilio SendGrid was the solution that was most recommended by our colleagues and developers. It has allowed us to be almost entirely hands-off when managing the ins and outs of our email traffic.”

Jeremy Toeman Co-Founder

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