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How Tenant Turner gives landlords and property managers a one-stop solution for prospective renter management with Twilio

Now, the company processes exponentially more leads, saves dozens of man-hours per listing, and has grown revenue rapidly.

The Results
75%
of calls handled by IVR
16
man-hours saved per listing
246%
average annual revenue growth 2016-2018

Tenant Turner is a full-service software solution made for landlords, by landlords, that lists available rentals, pre-qualifies interested renters against company-specific screening criteria, and schedules showings for prospective renters based on landlord schedules, all with the goal of filling empty rentals with best-fit renters—sometimes before spaces are even publicly listed.

Tenant Turner’s founding members, all landlords themselves, saw a major opportunity to help time-and-resource strapped landlords and property managers by providing screenings of prospective renters before scheduling showings, to cut down on time wasted on unqualified renters.

But, when the company first launched in 2013, it faced some major challenges, ones often found when dealing with legacy telecommunications service providers: delivery and reliability.

In particular, Tenant Turner was struggling with the expensive cost of sending SMS messages through its communications services provider, but even worse for its business, Tenant Turner’s messages were not always reaching prospective renters, effectively neutralizing the company’s business model. And, as a cash-strapped startup, scalings its offerings effectively was also a challenge.

“Early on, we’d put a [rental] notice on Craigslist for a customer and get 100 phone calls in three days, and be answering every call ourselves to pre-qualify leads. It was a huge waste of time processing people who weren’t good fits,” CTO Chris Stewart recalls.

From manual phone calls to one clear solution with Twilio

After originally building its own Interactive Voice Response (IVR) using an alternative solution provider, Tenant Turner discovered Twilio. “In retrospect, we waited too long before switching to Twilio,” Stewart said.

Now, using Twilio SMS APIs, any incoming leads about a property on Tenant Turner’s website are routed by their Twilio-powered IVR. From there, Tenant Turner can automatically send outbound reminder messages for prospective tenants to appear at scheduled property showings, confirmation notifications, and allow prospective tenants to easily send their property showing feedback via SMS.

“It’s an altogether more efficient experience for someone to get pre-qualified and schedule the showing without having to talk to someone,” Stewart explained.

Tenant Turner also built its own messaging capability for prospective renters and property managers to instantly communicate with each other, without revealing either person’s phone number. Prospective renters text to a number that Tenant Turner associates to a renter and subsequently, that message appears through its app for a property manager to respond.

“Now we don’t even think about it—it just works—so, we don’t have to do a whole lot to maintain or manage our Twilio SMS and IVR, which is great,’ he said.

IVR-fueled growth and customer satisfaction

With their Twilio-powered IVR, Tenant Turner is now able to process exponentially more leads month over month. Today, Tenant Turner customers have cut their vacancies in half, reduced their days on market by half, and save 16 man-hours per listing.

“75 percent of phone calls are handled by the IVR–that’s huge for us,” said Stewart.

Automating lead management means Tenant Turner is able to reduce its lead acquisition costs and free up Stewart from managing IT issues to focusing on sales and optimizing the business for efficiency.

“We are a lean team, so scaling our services with Twilio is hugely valuable,” he said.

As a former landlord, Stewart deeply understands the relief Tenant Turner brings to its customers with the time-savings from using Twilio meaning cost-savings to property owners who can’t afford vacancies.